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Showing results 1 to 16 of 16

Issue DateTitleAuthor(s)TypeView
2018-02Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand ExtensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilARTICLE952
2020-02Detection of Drivers' Anxiety Invoked by Driving Situations Using Multimodal BiosignalsLee, Seungji; Lee, Taejun; Yang, Taeyang; Yoon, Changrak; Kim, Sung-PhilARTICLE136
2018-10-18Development of a neuron-inspired tactile information processing modelChoi, Minkook; Kim, Jaehoon; Park, Jisung; Yang, Taeyang; Kim, Ji-Hyun; Kim, Sung-PhilCONFERENCE48
2015-10-13EEG characteristics related to prediction of what others preferPark, Jonghyeok; Yang, Taeyang; Kim, Hakin; Kim, Sung-PhilCONFERENCE31
2018-10-06Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rateLee, Seungji; Seomoon, Eunbi; Lee, Taejun; Kim, Jongsu; Yang, Taeyang; Kim, Sung-PhilCONFERENCE35
2018-11-03Effects of Commercial Break Interruption on Program Recall Rates and EEG ResponsesLee, Seungji; Yang, Taeyang; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE53
2020-10-11Estimation of brand extension evaluation from the brain activity using a convolutional neural networkYang, Taeyang; Kim, Sung-PhilCONFERENCE15
2018-11-03Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral featuresYang, Taeyang; Seomoon, Eunbi; Lee, Seungji; Kim, Sung-PhilCONFERENCE42
2015-04Evaluation of TV commercials using neurophysiological responsesYang, Taeyang; Lee, Do-Young; Kwak, Youngshin; Choi, Jinsook; Kim, Chajoong; Kim, Sung-PhilARTICLE1207
2016-11-16Even-related potentials correlated with the evaluation of service-to-service brand extensionYang, Taeyang; Seomoon, E; Kim, Sung-PhilCONFERENCE35
2019-06Group-Level Neural Responses to Service-to-Service Brand ExtensionYang, Taeyang; Kim, Sung-PhilARTICLE255
2018-10-05Investigation of neural responses to commonly appreciated service-to-service brand extensionYang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-PhilCONFERENCE29
2018-10-28Neural Correlates of Anxiety Induced by Environmental Events During DrivingLee, Seungji; Lee, Taejun; Seomoon, Eunbi; Yang, Taeyang; Kim, Sung-PhilCONFERENCE52
2018-10-06Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice taskSeomoon, Eunbi; Jung, Sora; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE41
2018-11-03The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal ImageSeomoon, Eunbi; Lee, Seungji; Yang, Taeyang; Kim, Sung-PhilCONFERENCE42
2019-10-04Understanding of how consumers evaluate brand extension: An fMRI studyYang, Taeyang; Kim, Ji-Hyun; Kim, Sung-PhilCONFERENCE78
Showing results 1 to 16 of 16

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