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- Kim, Sung-Phil
- Brain-Computer Interface Lab.
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The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image
- Author(s)
- Seomoon, Eunbi, Lee, Seungji, Yang, Taeyang, Kim, Sung-Phil
- Issued Date
- 2018-11-03
- Citation
- 6th International Conference on Neuroeconomics and Neuromanagement
- Publisher
- Society for Neuroeconomics
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