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- Kim, Sung-Phil
- Brain-Computer Interface Lab.
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Understanding of how consumers evaluate brand extension: An fMRI study
- Author(s)
- Yang, Taeyang, Kim, Ji-Hyun, Kim, Sung-Phil
- Issued Date
- 2019-10-04
- Citation
- Society for Neuroeconomics Annual Meeting 2019
- Publisher
- Society for Neuroeconomics
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