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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension File File

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Article Issue Date2018-02 View110

Detection of Drivers' Anxiety Invoked by Driving Situations Using Multimodal Biosignals File File

Lee, Seungji , Lee, Taejun , Yang, Taeyang , Yoon, Changrak , Kim, Sung-Phil

Article Issue Date2020-02 View76

Development of a neuron-inspired tactile information processing model

Choi, Minkook , Kim, Jaehoon , Park, Jisung , Yang, Taeyang , Kim, Ji-Hyun , Kim, Sung-Phil

Conference Paper Issue Date2018-10-18 View125

EEG characteristics related to prediction of what others prefer File

Park, Jonghyeok , Yang, Taeyang , Kim, Hakin , Kim, Sung-Phil

Conference Paper Issue Date2015-10-13 View70

Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate

Lee, Seungji , Seomoon, Eunbi , Lee, Taejun , Kim, Jongsu , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View59

Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses

Lee, Seungji , Yang, Taeyang , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View40

Estimation of brand extension evaluation from the brain activity using a convolutional neural network File

Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2020-10-11 View54

Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features

Yang, Taeyang , Seomoon, Eunbi , Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View70

Evaluation of TV commercials using neurophysiological responses File File

Yang, Taeyang , Lee, Do-Young , Kwak, Youngshin , Choi, Jinsook , Kim, Chajoong , Kim, Sung-Phil

Article Issue Date2015-04 View129

Yang, Taeyang , Seomoon, E , Kim, Sung-Phil

Conference Paper Issue Date2016-11-16 View64

Group-Level Neural Responses to Service-to-Service Brand Extension File File

Yang, Taeyang , Kim, Sung-Phil

Article Issue Date2019-06 View117

Investigation of neural responses to commonly appreciated service-to-service brand extension

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-10-05 View58

Involvement of bilateral insula in brand extension evaluation: an fMRI study File File

Yang, Taeyang , Kim, Ji-Hyun , Kim, Junsuk , Kim, Sung-Phil

Article Issue Date2021-02 View68

Korean Perceptions of Japanese Foods: A Neuroscience Perspective File

Doh, Saeran , Yang, Taeyang , Kim, Jihyun , Kim, Sung-Phil

Article Issue Date2020-12 View117

Neural Correlates of Anxiety Induced by Environmental Events During Driving File

Lee, Seungji , Lee, Taejun , Seomoon, Eunbi , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-28 View64

Neuromarketing on brand extension evaluation File File

Yang, Taeyang

Thesis Issue Date2021-02 View81

Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task

Seomoon, Eunbi , Jung, Sora , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View61

The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image

Seomoon, Eunbi , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View48

Understanding of how consumers evaluate brand extension: An fMRI study

Yang, Taeyang , Kim, Ji-Hyun , Kim, Sung-Phil

Conference Paper Issue Date2019-10-04 View45

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