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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension File File

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Article Issue Date2018-02 View110
Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate

Lee, Seungji , Seomoon, Eunbi , Lee, Taejun , Kim, Jongsu , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View59
Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses

Lee, Seungji , Yang, Taeyang , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View41
Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features

Yang, Taeyang , Seomoon, Eunbi , Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View71
Investigation of neural responses to commonly appreciated service-to-service brand extension

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-10-05 View61
Neural Correlates of Anxiety Induced by Environmental Events During Driving File

Lee, Seungji , Lee, Taejun , Seomoon, Eunbi , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-28 View69
Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task

Seomoon, Eunbi , Jung, Sora , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View63
The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness File File

Seomoon, Eunbi

Thesis Issue Date2019-02 View75
The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image

Seomoon, Eunbi , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View49
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