| 2018-02 | Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension | Yang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-Phil | ARTICLE | 969 |
| 2018-10-06 | Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate | Lee, Seungji; Seomoon, Eunbi; Lee, Taejun; Kim, Jongsu; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 39 |
| 2018-11-03 | Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses | Lee, Seungji; Yang, Taeyang; Seomoon, Eunbi; Kim, Sung-Phil | CONFERENCE | 61 |
| 2018-11-03 | Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features | Yang, Taeyang; Seomoon, Eunbi; Lee, Seungji; Kim, Sung-Phil | CONFERENCE | 50 |
| 2018-10-05 | Investigation of neural responses to commonly appreciated service-to-service brand extension | Yang, Taeyang; Lee, Seungji; Seomoon, Eunbi; Kim, Sung-Phil | CONFERENCE | 33 |
| 2018-10-28 | Neural Correlates of Anxiety Induced by Environmental Events During Driving | Lee, Seungji; Lee, Taejun; Seomoon, Eunbi; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 59 |
| 2018-10-06 | Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task | Seomoon, Eunbi; Jung, Sora; Lee, Seungji; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 47 |
| 2019-02 | The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: An Eye-tracking Study | Kim, Sung-Phil; Seomoon, Eunbi | Master's thesis | 414 |
| 2018-11-03 | The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image | Seomoon, Eunbi; Lee, Seungji; Yang, Taeyang; Kim, Sung-Phil | CONFERENCE | 48 |
