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The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness
- Author(s)
- Seomoon, Eunbi
- Advisor
- Kim, Sung-Phil
- Issued Date
- 2019-02
- URI
- https://scholarworks.unist.ac.kr/handle/201301/72699 http://unist.dcollection.net/common/orgView/200000179320
- Publisher
- Ulsan National Institute of Science and Technology (UNIST)
- Degree
- Master
- Major
- Graduate School of UNIST Department of Human Factors Engineering
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