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- Kim, Molan
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AI with a Human Face: When Realism Backfires in Marketing
- Author(s)
- Chae, Myoung-Jin, Kim, Molan
- Issued Date
- 2025-06-14
- Citation
- 한국마케팅학회 춘계학술대회
- Publisher
- 힌국마케팅학회
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