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Kim, Molan

김모란

경영과학부

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Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets File

Chae, Myoung-Jin , Kim, Molan

Article Issue Date2026-01 View11882
Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade File File

Kim, Molan

Article Issue Date2023-02 View176
Impact of visual information on online consumer review behavior: Evidence from a hotel booking website File

Kim, Molan , Lee, Seung Min , Choi, Sanghak , Kim, Sang Yong

Article Issue Date2021-05 View142
Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects File

Thompson, Scott A. , Kim, Molan , Lacey, Russell , Castro, Iana A. , Loveland, James M.

Article Issue Date2017-02 View133
Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party-Hosted Communities Reduce One's Likelihood of Helping? File

Thompson, Scott A. , Kim, Molan , Smith, Keith Marion

Article Issue Date2016-04 View126
Frequency of CRM implementation activities: a customer-centric view File

Kim, Molan , Park, Jeong Eun , Dubinsky, Aln J. , Chaiy, Seoil

Article Issue Date2012-04 View132
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