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김모란

Kim, Molan
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Consumer Reactions to Near-Human AI in Marketing: Based on the Role of Context Orientation in the Uncanny Valley Effect

Author(s)
Kim, MolanChae, Myoung-Jin
Issued Date
2024-11-23
URI
https://scholarworks.unist.ac.kr/handle/201301/85484
Citation
ICAMA (International Conference of Asian Marketing Associations)
Publisher
Korean Marketing Association

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