The effect of perceived realism on the usage of pre-flight safety videos

Abstract

Prior research and studies on aviation videos suggest that the transition from hand gesture demonstration to entertainment with diverse forms may positively affect the mood but negatively on the retention and recall of the memories. However, the methods used in the studies tend to focus only on individual elements of entertainment such as humor, which prevents the results from measuring the effect of entertainment on a video as a whole. In this study, we propose to evaluate the user experience and effectiveness of airline safety videos according to the perceived realism. Four videos were selected according to the dimensions of contextual and representational realism and 81 participants were asked to fill out the survey to explore the effect of each realism on affection and cognition. The result of the research is expected to provide different points of view on what to consider when designing informative videos with entertainment elements.