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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Kim, Sung-Phil | - |
| dc.contributor.author | Seomoon, Eunbi | - |
| dc.date.accessioned | 2024-01-29T10:13:50Z | - |
| dc.date.available | 2024-01-29T10:13:50Z | - |
| dc.date.issued | 2019-02 | - |
| dc.description.degree | Master | - |
| dc.description | Graduate School of UNIST Department of Human Factors Engineering | - |
| dc.identifier.uri | https://scholarworks.unist.ac.kr/handle/201301/72699 | - |
| dc.identifier.uri | http://unist.dcollection.net/common/orgView/200000179320 | - |
| dc.language | eng | - |
| dc.publisher | Ulsan National Institute of Science and Technology (UNIST) | - |
| dc.rights.embargoReleaseTerms | 9999-12-31 | - |
| dc.subject | Celebriy endorsement, Eye-tracking, Congruence, Meaning-transfer, Advertising | - |
| dc.title | The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness | - |
| dc.type | Thesis | - |
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