Detailed Information
Cited time in 
Cited time in 
Cited time in
Metadata Downloads
Donor Social Class Influences Appreciation of Donation
- Author(s)
- Lee, Jacob Chaeho, Kang, Christine, Min, Kate
- Issued Date
- 2017-10-27
- Citation
- Association of Consumer Research North America Conference 2017
- Abstract
- This research finds that charitable gift recipients appreciate gifts from lower (vs. upper) social class donors more because they incurred greater self-cost to give. We identify a boundary condition for this effect and find that the amount of the charitable gift (small vs. large) matters.
- Publisher
- Association of Consumer Research
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.