| dc.citation.conferencePlace |
US |
- |
| dc.citation.title |
Association of Consumer Research North America Conference 2017 |
- |
| dc.contributor.author |
Lee, Jacob Chaeho |
- |
| dc.contributor.author |
Kang, Christine |
- |
| dc.contributor.author |
Min, Kate |
- |
| dc.date.accessioned |
2023-12-19T18:07:05Z |
- |
| dc.date.available |
2023-12-19T18:07:05Z |
- |
| dc.date.created |
2017-12-12 |
- |
| dc.date.issued |
2017-10-27 |
- |
| dc.description.abstract |
This research finds that charitable gift recipients appreciate gifts from lower (vs. upper) social class donors more because they incurred greater self-cost to give. We identify a boundary condition for this effect and find that the amount of the charitable gift (small vs. large) matters. |
- |
| dc.identifier.bibliographicCitation |
Association of Consumer Research North America Conference 2017 |
- |
| dc.identifier.uri |
https://scholarworks.unist.ac.kr/handle/201301/38885 |
- |
| dc.language |
영어 |
- |
| dc.publisher |
Association of Consumer Research |
- |
| dc.title |
Donor Social Class Influences Appreciation of Donation |
- |
| dc.type |
Conference Paper |
- |
| dc.date.conferenceDate |
2017-10-26 |
- |