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- Kim, Molan
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Better than Nothing? The Unexpected Impact of CSR Information Clarity on Consumer’s Reaction in CSR Activities: Mediating Role by Perceived Sincerity
- Author(s)
- Kim, Molan, Kim, Minkyu
- Issued Date
- 2017-08-04
- Citation
- AMA Summer Educators Conference
- Publisher
- American Marketing Association
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