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Woo, Hangyun
Open Innovation Lab
Research Interests
  • Innovation management
  • Business process management
  • Open innovation

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Pro-innovation culture, ambidexterity and new product development performance: Polynomial regression and response surface analysis

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Title
Pro-innovation culture, ambidexterity and new product development performance: Polynomial regression and response surface analysis
Author
Lee, KyootaiWoo, Han-GyunJoshi , Kailash
Keywords
Pro-innovation culture; Ambidexterity; New product development performance; Polynomial regression; Response surface analysis
Issue Date
2017-04
Publisher
ELSEVIER SCI LTD
Citation
EUROPEAN MANAGEMENT JOURNAL, v.35, no.2, pp.249 - 260
Abstract
This study examines the intervening role of organizational ambidexterity in the relationship between pro-innovation culture and new product development (NPD) performance. The results indicate that organizational ambidexterity positively mediates the relationship between pro-innovation culture and NPD performance. The results show that when both exploration and exploitation are increased simultaneously, after an initial decline, NPD performance shows a rising trend. NPD performance tends to decline generally when there is an imbalance between the two though the plateau is at a point where exploitation is slightly higher than exploration. Additionally, pro-innovation culture can increase the gap between exploration and exploitation for exploration-oriented firms, which can lower their NPD performance. Overall, this study contributes to a deeper understanding of the underlying mechanisms that explain why firms with pro-innovation culture have higher NPD performance. Further, it enhances our understanding of the role of pro-innovation culture as an organizational context for building organizational ambidexterity, and provides new insights that can help reconcile the combined and balanced views of ambidexterity in enhancing NPD performance.
URI
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DOI
10.1016/j.emj.2016.05.002
ISSN
0263-2373
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TIM_Journal Papers
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