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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension File File

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Article Issue Date2018-02 View110

Detection of Drivers' Anxiety Invoked by Driving Situations Using Multimodal Biosignals File File

Lee, Seungji , Lee, Taejun , Yang, Taeyang , Yoon, Changrak , Kim, Sung-Phil

Article Issue Date2020-02 View79

Effect of Gaze Direction of Human Faces on Cosmetic Paper Advertisement: An Eye Tracking Study

Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2017-02-09 View48

Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate

Lee, Seungji , Seomoon, Eunbi , Lee, Taejun , Kim, Jongsu , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View59

Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses

Lee, Seungji , Yang, Taeyang , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View41

Efficient coding accounts for faster and more accurate choices on high-valued items

Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2021-09-30 View55

Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features

Yang, Taeyang , Seomoon, Eunbi , Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View71

Lee, Seungji , Lee, Doyoung , Gil, Hyunjae , Oakley, Ian , Cho, Yang Seok , Kim, Sung-Phil

Article Issue Date2021-02 View128

Investigation of neural responses to commonly appreciated service-to-service brand extension

Yang, Taeyang , Lee, Seungji , Seomoon, Eunbi , Kim, Sung-Phil

Conference Paper Issue Date2018-10-05 View61

Late positive event-related potentials in electroencephalography can distinguish acquaintances from strangers when both groups recognize faces

Lee, Seungji , Kang, Jae-Hwan , Oakley, Ian , Kim, Sung-Phil

Conference Paper Issue Date2017-11-15 View68

Neural Correlates of Anxiety Induced by Environmental Events During Driving File

Lee, Seungji , Lee, Taejun , Seomoon, Eunbi , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-28 View69

Potential Human Stress Factors in Sailing Environment

Kyung, Gyouhyung , Kwon, JuYoun , Lee, Seungji , Lee, Nakyung

Conference Paper Issue Date2013-05-23 View76

Steeper discounting for delayed material purchases than delayed experiential purchases during an intertemporal choice task

Seomoon, Eunbi , Jung, Sora , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-10-06 View63

The differential ambiguity in happiness for experiential purchases versus material purchases

Lee, Seungji , Lee, Jacob C.

Conference Paper Issue Date2018-11-10 View63

The effects of commercial breaks on ad and program memory: A neurophysiological study

Lee, Seungji , Kim, Jooyoung , Kim, Sung-Phil

Conference Paper Issue Date2021-03-21 View59

The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study File

Lee, Seungji , Kim, Jooyoung , Read, Glenna L. , Kim, Sung-Phil

Article Issue Date2024-06 View178

The Impact of Congruence between Brand and Celebrity Endorsers on Advertising Effectiveness: Physical Appearance and Personal Image

Seomoon, Eunbi , Lee, Seungji , Yang, Taeyang , Kim, Sung-Phil

Conference Paper Issue Date2018-11-03 View49

Value-based decision making by precise value representation and efficient information acquisition File File

Lee, Seungji

Thesis Issue Date2022-02 View79

Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty

Lee, Seungji , Kim, Sung-Phil

Conference Paper Issue Date2019-10-04 View50

Viewer Emotional Response to Webtoon-Based Drama: An EEG Analysis File

Park, Jaeyoung , Wang, Soyoung , Lee, Seungji , Seo, Seungbeom , Lee, Nayoung , Kim, Seongcheol

Article Issue Date2024-12 View95

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