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Showing results 1 to 7 of 7
AI with a Human Face: When Realism Backfires in Marketing
Chae, Myoung-Jin
,
Kim, Molan
Conference Paper
Issue Date
2025-06-14
View
74
Consumer Reactions to Near-Human AI in Marketing: Based on the Role of Context Orientation in the Uncanny Valley Effect
Kim, Molan
,
Chae, Myoung-Jin
Conference Paper
Issue Date
2024-11-23
View
81
Designing Human-Like AI Assistants: Cultural Moderation of Consumer Perceptions and Behavior
Chae, Myoung-Jin
,
Kim, Molan
Conference Paper
Issue Date
2025-08-22
View
64
The Impact of AI Agents Stereotypes on Consumer Responses
Kim, Molan
,
Chae, Myoung-Jin
Conference Paper
Issue Date
2024-11-23
View
118
The Uncanny Fit: How Context Shapes Consumer Perceptions of Humanlike AI
Chae, Myoung-Jin
,
Kim, Molan
Conference Paper
Issue Date
2025-05-24
View
51
Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
File
Chae, Myoung-Jin
,
Kim, Molan
Article
Issue Date
2026-01
View
11882
When AI Has a Face: The Interplay of Gender Stereotypes and Emotional Expression in Consumer Responses
Kim, Molan
,
Chae, Myoung-Jin
Conference Paper
Issue Date
2026-02-09
View
42
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