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Browsing by Author : Chae, Myoung-Jin

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Showing results 1 to 7 of 7

AI with a Human Face: When Realism Backfires in Marketing

Chae, Myoung-Jin , Kim, Molan

Conference Paper Issue Date2025-06-14 View74
Consumer Reactions to Near-Human AI in Marketing: Based on the Role of Context Orientation in the Uncanny Valley Effect

Kim, Molan , Chae, Myoung-Jin

Conference Paper Issue Date2024-11-23 View81
Designing Human-Like AI Assistants: Cultural Moderation of Consumer Perceptions and Behavior

Chae, Myoung-Jin , Kim, Molan

Conference Paper Issue Date2025-08-22 View64
The Impact of AI Agents Stereotypes on Consumer Responses

Kim, Molan , Chae, Myoung-Jin

Conference Paper Issue Date2024-11-23 View118
The Uncanny Fit: How Context Shapes Consumer Perceptions of Humanlike AI

Chae, Myoung-Jin , Kim, Molan

Conference Paper Issue Date2025-05-24 View51
Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets File

Chae, Myoung-Jin , Kim, Molan

Article Issue Date2026-01 View11882
When AI Has a Face: The Interplay of Gender Stereotypes and Emotional Expression in Consumer Responses

Kim, Molan , Chae, Myoung-Jin

Conference Paper Issue Date2026-02-09 View42
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