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Luxury versus green extension? The answer depends on the parent brand

Park, Jooyoung , Lee, Jacob Chaeho

Conference Paper Issue Date2017-07-07 View9
Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays File

Kim, Jungkeun , Hwang, Euejung , Park, Jooyoung , Lee, Jacob C. , Park, Jongwon

Article Issue Date2019-05 View14
Reducing the Happiness Gap: Human-Like Material Purchases Provide as Much Happiness as Experiential Purchases

이채호

Conference Paper Issue Date2018-06-02 View5
Stigmatized in the luxury market: Stereotype threat undermines lower-income consumers’ luxury decision performance

Lee, Jacob Chaeho

Conference Paper Issue Date2017-07-07 View10
The consistency of CEO’s fashion style and perceived trust

Lee, Jacob Chaeho , Kim, MinChung

Conference Paper Issue Date2017-07-07 View8
The differential ambiguity in happiness for experiential purchases versus material purchases

Lee, Seungji , Lee, Jacob C.

Conference Paper Issue Date2018-11-10 View14
To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities File

Hwang, Euejung , Kim, Jungkeun , Lee, Jacob C. , Kim, Saetbyeol

Article Issue Date2019-07 View8
You may lie when you wear Prada: The Effect of Brand Logo Presence on Implicit-Explicit attitudes congruency

Oh, Sangdo , Lee, Jacob Chaeho , Yoon, Sukki , Kim, Kacy K. , Choi, Yung Kyun

Conference Paper Issue Date2015-06-25 View13
경험과 물질 소비에 대한 행복의 기대 불일치

이채호 , 김성필 , 이승지

Conference Paper Issue Date2019-03-29 View12
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