BROWSE

Related Researcher

Author's Photo

Lee, Jacob C.
Consumer Behavior Lab
Research Interests
  • Experiential Marketing, Artificial Intelligence, Consumer Decision Making, Consumer Happiness

ITEM VIEW & DOWNLOAD

To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities

Cited 0 times inthomson ciCited 0 times inthomson ci
Title
To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities
Author
Hwang, EuejungKim, JungkeunLee, Jacob C.Kim, Saetbyeol
Issue Date
2019-07
Publisher
SAGE PUBLICATIONS INC
Citation
JOURNAL OF TRAVEL RESEARCH, v.58, no.6, pp.961 - 976
Abstract
The current research explores consumers’ preferred timing of consuming experiential and material purchases made during their travels and its downstream affective consequence. Previous research showed that people generally show relative preference toward consuming material purchases sooner than experiential purchases. Reversing this finding, we contend that travelers who are primed with the concept of an experience exhibit relative preference toward consuming experiential purchases sooner than material purchases. Further, we contend that travelers associate greater subjective happiness from the travel schedule with sooner experiential than material consumption. To provide convergent and robust evidence supporting our hypothesis, we conducted seven empirical studies, including a field study. Our work contributes to (1) researchers in the field of travel, psychology, and marketing; (2) travelers who want to optimize their travel; and (3) practitioners who want to understand travelers’ behavior and psychology.
URI
https://scholarworks.unist.ac.kr/handle/201301/24233
URL
http://journals.sagepub.com/doi/10.1177/0047287518790416
DOI
10.1177/0047287518790416
ISSN
0047-2875
Appears in Collections:
SBA_Journal Papers
Files in This Item:
There are no files associated with this item.

find_unist can give you direct access to the published full text of this article. (UNISTARs only)

Show full item record

qrcode

  • mendeley

    citeulike

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

MENU