To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities
Cited 0 times inCited 0 times in
- To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities
- Hwang, Euejung; Kim, Jungkeun; Lee, Jacob C.; Kim, Saetbyeol
- Issue Date
- SAGE PUBLICATIONS INC
- JOURNAL OF TRAVEL RESEARCH, v.58, no.6, pp.961 - 976
- The current research explores consumers’ preferred timing of consuming experiential and material purchases made during their travels and its downstream affective consequence. Previous research showed that people generally show relative preference toward consuming material purchases sooner than experiential purchases. Reversing this finding, we contend that travelers who are primed with the concept of an experience exhibit relative preference toward consuming experiential purchases sooner than material purchases. Further, we contend that travelers associate greater subjective happiness from the travel schedule with sooner experiential than material consumption. To provide convergent and robust evidence supporting our hypothesis, we conducted seven empirical studies, including a field study. Our work contributes to (1) researchers in the field of travel, psychology, and marketing; (2) travelers who want to optimize their travel; and (3) practitioners who want to understand travelers’ behavior and psychology.
- Appears in Collections:
- SBA_Journal Papers
- Files in This Item:
- There are no files associated with this item.
can give you direct access to the published full text of this article. (UNISTARs only)
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.