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You may lie when you wear Prada: The Effect of Brand Logo Presence on Implicit-Explicit attitudes congruency

Author(s)
Oh, Sangdo, Lee, Jacob Chaeho, Yoon, Sukki, Kim, Kacy K., Choi, Yung Kyun
Issued Date
2015-06-25
URI
https://scholarworks.unist.ac.kr/handle/201301/38964
Citation
2015 Global Fashion Management Conference at Florence
Publisher
2015 Global Fashion Management Conference at Florence

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