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  • Scopus

Kim, MinChung (김민중)

Department
School of Business Administration(경영학부)
Research Interests
Marketing strategies and their impact on financial performances, Executive characteristics and strategic marketing decisions, Top Management Team (TMT) dynamics and marketing/management strategies, China marketing & corporate social responsibility and their impacts
Lab
School of Business Administration
Website
https://sites.google.com/view/minchungkim/
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Issue DateTitleAuthor(s)TypeViewAltmetrics
2019-02CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual ReportsKim, MinChung; Kim, YongHeeARTICLE768 CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual Reports
2018-05Where does pride lead? Corporate managerial hubris and strategic emphasisKim, MinChung; Xiong, Guiyang; Kim, Kwang-HoARTICLE1444 Where does pride lead? Corporate managerial hubris and strategic emphasis
2018-03Effects of Corporate Social Responsibility on Firm Financial Performance: A Competitive-Action PerspectiveKim, Kwang-Ho; Kim, MinChung; Qian, CuiliARTICLE1496 Effects of Corporate Social Responsibility on Firm Financial Performance: A Competitive-Action Perspective
2017-06Workplace Relationships and Employee Engagement: Domestic Workers vs. ExpatriatesKim, YongHee; Cheung, Kaming Queena; Kim, MinChungARTICLE728
2017-01Corporate Social Responsibility and Equity-holder Risk in the Hospitality IndustryKim, YongHee; Kim, MinChung; Mattila, Anna S.ARTICLE836 Corporate Social Responsibility and Equity-holder Risk in the Hospitality Industry
2016-12CMO equity incentive and shareholder value: Moderating role of CMO managerial discretionKim, MinChung; Boyd, D. Eric; Kim, Namwoon, et alARTICLE762 CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion
2016-06SNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel IndustryKim, YongHee; Kot, Chun Ting; Kim, MinChung ARTICLE632
2015-06Advertising and Ownership Structures: Evidence from the Emerging Chinese MarketKim, MinChung ; Yip, Leslie S.C.; Li, Yyanqin, et alARTICLE644
2015-01The Flow Signals from Advertising and Firm Financial PerformanceKim, MinChung ; Kim, YongHee; Fong, Lee WanARTICLE704
2014-07Corporate social responsibility and shareholder value of restaurant firmsKim, MinChung; Kim, YongHeeARTICLE547 Corporate social responsibility and shareholder value of restaurant firms
2013-07Advertising and Firm Risk: A Study of the Restaurant IndustryKim, YongHee; Kim, MinChung; O'Neill, John W.ARTICLE497 Advertising and Firm Risk: A Study of the Restaurant Industry
2011-07Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for AdvertisingKim, MinChung; McAlister, Leigh M.ARTICLE646 Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
2007-01Advertising, research and development, and systematic risk of the firmMcAlister, Leigh; Srinivasan, Raji; Kim, MinChungARTICLE663 Advertising, research and development, and systematic risk of the firm

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