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- Lee, Chang-Hun
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Consumers' brand engagement: interactivity and immersiveness in metaverse
- Alternative Title
- Consumers' brand engagement: interactivity and immersiveness in metaverse
- Author(s)
- Lee, Chang-Hun
- Issued Date
- 2023-11-18
- Citation
- 경영컨설팅학회 2023 추계학술대회
- Publisher
- 경영컨설팅학회
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