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Choi, Bo Reum
Social Computing Lab
Research Interests
  • Social Media, Mobile business, Internet of Things(IoT), Business analytics,Human Computer Interaction, Privacy

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Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

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Title
Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users
Author
Lee, InseongChoi, Bo ReumKim, JinwooHong, Se-Joon
Keywords
Cultural lens; Culture; Culture-technology fit; Interaction theory; Mobile internet; Post-adoption; Technology adoption
Issue Date
2007-06
Publisher
M E SHARPE INC
Citation
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.11 - 51
Abstract
Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
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DOI
10.2753/JEC1086-4415110401
ISSN
1086-4415
Appears in Collections:
SBA_Journal Papers
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