BROWSE

Related Researcher

Author's Photo

Choi, Bo Reum
Social Computing Lab
Research Interests
  • Social Media, Mobile business, Internet of Things(IoT), Business analytics,Human Computer Interaction, Privacy

ITEM VIEW & DOWNLOAD

컨버전스 제품의 인식 및 평가에 대한 실증적 연구:결합 개념 이론을 중심으로

Cited 0 times inthomson ciCited 0 times inthomson ci
Title
컨버전스 제품의 인식 및 평가에 대한 실증적 연구:결합 개념 이론을 중심으로
Other Titles
Empirical Studies on the Conceptual Combination of Digital Convergence Products
Author
Kim, Jin WooYun, Ji EunLee, In SeongLee, Ki HoChoi, Bo Reum
Issue Date
2008-11
Publisher
한국경영과학회
Citation
KOREAN MANAGEMENT SCIENCE REVIEW, v.25, no.3, pp.101 - 122
Abstract
A wide variety of convergent digital products are emerging through the combination of multiple independent digital technologies. Digital convergence provides new revenue sources for businesses and new ways of satisfying individual needs of consumers. Despite its business and consumer implications, little research has addressed how people perceive or evaluate convergent products. This study aims at understanding how consumers interpret and evaluate convergent digital products by conducting two consecutive studies. Firstly, a survey was conducted to understand how people interpret convergent products in three ways suggested by the conceptual combination theory based in cognitive science. Secondly, an experiment was conducted to investigate the impact of combination strategies and product similarities on user evaluation of convergent products. Study results indicate that similarity of constituent products has a substantial effect on the interpretation of concept combination strategies. Moreover, combination strategy and product similarity were found to have substantial effects on user comprehension, perceived newness, and preferences for convergent products. This paper ends with an examination of the implications and limitations of the study results.
URI
https://scholarworks.unist.ac.kr/handle/201301/8446
URL
http://www.koreascience.or.kr/article/ArticleFullRecord.jsp?cn=GOGGCJ_2008_v25n3_101&ordernum=8
ISSN
1225-1100
Appears in Collections:
SBA_Journal Papers
Files in This Item:
There are no files associated with this item.

find_unist can give you direct access to the published full text of this article. (UNISTARs only)

Show full item record

qrcode

  • mendeley

    citeulike

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

MENU