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Choi, Bo Reum
Social Computing Lab
Research Interests
  • Social Media, Mobile business, Internet of Things(IoT), Business analytics,Human Computer Interaction, Privacy

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Measurement development for cultural characteristics of mobile Internet users at the individual level

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Title
Measurement development for cultural characteristics of mobile Internet users at the individual level
Author
Lee, I.Kim, J.Choi, Bo ReumHong, S.-J.
Keywords
Contextuality; Culture; Individualism; Mobile Internet; Time perception; Uncertainty avoidance
Issue Date
2010-11
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Citation
COMPUTERS IN HUMAN BEHAVIOR, v.26, no.6, pp.1355 - 1368
Abstract
Culture plays an important role in how an information technology is developed and used. However, few studies attempt to identify the cultural traits most relevant to the specific technology being examined. The main purpose of this study is to develop measures for cultural characteristics of individual users with a specific information technology, the mobile Internet. We propose measures for four cultural characteristics important in the context of the mobile Internet, which are expected to be widely used in the future. The proposed measures were verified empirically through online surveys conducted in seven countries. The results indicate that the measures have high validity and reliability, as well as comparability among the seven countries. The paper ends with a discussion of the study's limitations and implications.
URI
https://scholarworks.unist.ac.kr/handle/201301/8427
DOI
10.1016/j.chb.2010.04.009
ISSN
0747-5632
Appears in Collections:
SBA_Journal Papers
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