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Measuring Brand Equity using Customer Reviews: Naive Bayes Classifier Approach
- Alternative Title
- 고객 리뷰를 활용한 브랜드 자산의 측정: Naive Bayes 분류기를 사용하는 구문 학습 접근법
- Issued Date
- 2018-07-06
- Citation
- 2018 기술경영경제학회 하계학술대회
- Publisher
- 기술경영경제학회
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