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Augmented Reality in Mobile Shopping: Does This Technology Always Improve Consumer Learning for Any Products?
- Alternative Title
- 모바일 쇼핑에서의 AR(증강현실): 제품군에 따른 AR의 소비자 학습 효과 비교
- Author(s)
- Choi, Uiju
- Advisor
- Jung, Yoonhyuk
- Issued Date
- 2018-02
- URI
- https://scholarworks.unist.ac.kr/handle/201301/72277 http://unist.dcollection.net/common/orgView/200000009906
- Publisher
- Ulsan National Institute of Science and Technology
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