Autonomous and intelligent resource model (AIR-model) defines a building-block of complex systems to pursue value creation by means of diverse resources, referred to as an AIR-unit, and presents a collaboration model with the AIR-units. An AIR-unit represents a piece of resources, such as machines, labor, raw materials, and other assets, considered individually by a complex system as means to accomplish given tasks. It is defined with its own service capability and a goal, and pursues achieving the goal by means of the capability. Moreover, an Air-unit is equipped with autonomy and intelligence, whereby it makes a decision on its course of action on its own initiative. Air-units collaborate on system operations with each other through goal-oriented negotiations. In this research, distinctive features of the AIR-model are addressed and described in detail. Principal components of the AIR-model are also designed via object-oriented modeling techniques. A prototype system based on the AIR-model is finally presented as an embodiment tool of a fractal manufacturing system (FrMS).