In this research, fractal approach is applied to the realization of a virtual enterprise. Virtual enterprise is a temporarily built organization to cope with new business opportunity. It is composed of diverse business partners such as suppliers, manufacturers, customers, and service providers in value chains. Therefore, communication and interoperability problems between heterogeneous participants are one of the main concerns in developing collaboration models of a virtual enterprise. Fractal-based reference model can be a solution for this problem. The term 'fractal' is used to represent a participant of the value chains. There are many advantages when participants try to embody fractal-based collaboration model such as; (1) no restriction of inner configuration, (2) guarantee of autonomy, (3) easy implementation of interfaces, etc. Fractals are self-similar, however, this does not mean that they should have same configuration. In this paper, a fractal-based collaboration model for a virtual enterprise is proposed and described with (1) a formal formulation of fractal concept, (2) functional requirements and interfaces, and (3) a goal model as a driving force of the virtual enterprise.