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- Kim, Yeolib
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Does Uncertainty in Mobile Channel Drive Multichannel Shopping Intention? Antecedents of Uncertainty with Product Type as a Moderator
- Author(s)
- Choi, Ui Ju, Choi, Bo Reum, Kim, Yeolib
- Issued Date
- 2017-02-17
- Citation
- 2017 Winter AMA Conference
- Publisher
- American Marketing Associtation
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