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Information Distortion in Retransmission Word of Mouth

Author(s)
Jun, Sung Youl, Ju, Tae Wook, Lee, Jacob Chaeho
Issued Date
2018-04-21
URI
https://scholarworks.unist.ac.kr/handle/201301/37797
Citation
2018 The 4th International Conference of Asian Marketing Associations
Publisher
Korean Marketing Association

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