2017 International Conference on Sustainable Development and Green Technology (SDGT 2017)
Abstract
Human-induced threats serve as potential hazards to cultural heritage assets,especially in developing areas where the local community, in general, is a deprived class.Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.
Publisher
2017 International Conference on Sustainable Development and Green Technology (SDGT 2017)