The Role of Sense of Presence and Irritation in the Context of Mobile Social Network Sites

Abstract

While mobile social network sites (SNSs) function as a platform for social and self-communication that leads to sense of others and oneself, users may feel irritation derived from social interaction and technical frustration in using mobile SNSs. Because of the ubiquitous nature of mobile devices, sense of presence and irritation are more influential to users' satisfaction of mobile SNSs. This study investigates the influence of a sense of presence and irritation on users' satisfaction with mobile SNSs. Additionally, the study examines a moderating effect of mobile SNS use intensity between sense of presence (social and self-presence) and irritation (social and technological irritation) and their outcomes. The study contributes to knowledge on social media users, particularly in the mobile context, by proposing and demonstrating a presence-irritation model