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임치현

Lim, Chiehyeon
Service Engineering & Knowledge Discovery Lab.
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Multi-factor service design: identification and consideration of multiple factors of the service in its design process

Author(s)
Lim, ChiehyeonKim, Ki-HunKim, Min-JunKim, Kwang-Jae
Issued Date
2019-03
DOI
10.1007/s11628-018-0363-z
URI
https://scholarworks.unist.ac.kr/handle/201301/23668
Fulltext
https://link.springer.com/article/10.1007/s11628-018-0363-z
Citation
SERVICE BUSINESS, v.13, no.1, pp.51 - 74
Abstract
Service design is a multidisciplinary area that helps innovate services by bringing new ideas to customers through a design-thinking approach. Services are affected by multiple factors, which should be considered in designing services. In this paper, we propose the multi-factor service design (MFSD) method, which helps consider the multi-factor nature of service in the service design process. The MFSD method has been developed through and used in five service design studies with industry and government. The method addresses the multi-factor nature of service for systematic service design by providing the following guidelines: (1) identify key factors that affect the customer value creation of the service in question (in short, value creation factors), (2) define the design space of the service based on the value creation factors, and (3) design services and represent them based on the factors. We provide real stories and examples from the five service design studies to illustrate the MFSD method and demonstrate its utility. This study will contribute to the design of modern complex services that are affected by varied factors.
Publisher
SPRINGER HEIDELBERG
ISSN
1862-8516
Keyword (Author)
Service designMultiple factorsValue creationDesign spaceService representation
Keyword
CUSTOMER EXPERIENCERESEARCH PRIORITIESVALUE CONSTELLATIONSYSTEMFRAMEWORKCREATIONTOOLPSS

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