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Lee, Changyong
Technology and Innovation Management Lab
Research Interests
  • applied data mining and machine learning, technology and innovation management, service engineering

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Novelty-focussed document mapping to identify new service opportunities

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Title
Novelty-focussed document mapping to identify new service opportunities
Author
Lee, ChangyongLee, Hakyeon
Issue Date
2015-04
Publisher
ROUTLEDGE JOURNALS
Citation
SERVICE INDUSTRIES JOURNAL, v.35, no.6, pp.345 - 361
Abstract
Successful innovation in services is considered a key factor for organisational sustainability. However, existing customer- and expert-centric approaches are becoming time-consuming and labour-intensive as the number and complexity of services increase. To counter this, an instrument for service opportunity analysis based on quantitative data and systematic processes is proposed in line with the notions of service engineering. At the heart of the suggested approach is text mining to extract the meanings of service documents and the local outlier factor to identify novel services based on quantitative indicators. A case study of mobile services is exemplified. The suggested approach promotes consensus building for promising service opportunities and enhances the efficiency of the fuzzy front-end stages of new service development.
URI
https://scholarworks.unist.ac.kr/handle/201301/10750
URL
http://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1003368#.VPVvwnysUcg
DOI
10.1080/02642069.2015.1003368
ISSN
0264-2069
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SME_Journal Papers
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