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Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-07-21 View28

Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib , Kim, YongHee

Conference Paper Issue Date2023-06-08 View25

Brand Exploration in Metaverse: Effects of Self-Avatar Resemblance on Brand Attitude and Purchase Intention, and Moderated Mediation of Copresence

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-07-31 View20

Brand Exploration in Metaverse: Effects of User-Avatar Resemblance on Engagement and Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-10-18 View17

Breaking the Chain: Analytics, Group Purchasing Organizations, and Supply Chain Performance

In, Joonhwan , Bradley, Randy , Bichescu, Bogdan

Conference Paper Issue Date2014-11 View14

China - Can it move from imitation to innovation?

Lim, Dong-Joon , Kocaoglu, D.F.

Conference Paper Issue Date2011-07-31 View7

Concealment and Verification over Environmental Regulations: A Game-Theoretic Analysis

Lee, Dongryul

Conference Paper Issue Date2012 View17

Configuration of Supply Chain and Information Governance Strategies and Performance Implications in U.S. Hospitals

In, Joonhwan , Bradley, Randy , Bichescu, Bogdan

Conference Paper Issue Date2016-11-19 View15

Controlling Owners and R&D Investments: Stewardship and Principal-Principal Conflict Perspectives

Choi, Young Rok , Zahra, Shaker A. , Yoshikawa, Toru , Han, Bong H.

Conference Paper Issue Date2010-08-06 View8

Customer Response Models with a Delay Factor in Direct Marketing

Jung, Yoonhyuk , None

Conference Paper Issue Date2013 View9

Determinants of User Satisfaction for Learning Management Systems

Jung, Yoonhyuk

Conference Paper Issue Date2011 View4

Development of an Instrument to Study the Use of Recommendation Systems

Beyah, Gayle , Xu, Peng , Woo, Hangyun , Mohan, Kannan , Straub, Detmar

Conference Paper Issue Date2003-08-05 View16

Disentangling the Effects of Contracts and Equity Control on Coordination, Cooperation, and Performance in Inter-organizational Relationships

최영록 , Phan, Phillip H. , 최재필

Conference Paper Issue Date2015-04-11 View8

Do Individuals Prefer using Their Twin Artificial Intelligence (AI) in Organizations for Better Decision-Making or for Confirmation?

Lee, Kyootai , Woo, Hangyun , Cho, Wooje , De Jong, Simon

Conference Paper Issue Date2020-06-23 View27

Does Ethics In Marketing Matter More Than Ethics In Other Functional Areas? Comparison Of The Effects Of Ethical Leadership On Employee Performance

Kim, MyeongJung , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2021-06-05 View35

Does Uncertainty in Mobile Channel Drive Multichannel Shopping Intention? Antecedents of Uncertainty with Product Type as a Moderator

Choi, Ui Ju , Choi, Bo Reum , Kim, Yeolib

Conference Paper Issue Date2017-02-17 View7

Effect of Corporate Life Cycle on Audit Fees

Lee, Eun Suh

Conference Paper Issue Date2015-12-19 View15

Effects of Avatar-self Similarity in Brand Metaverse

Lee, Jaehyun , Kim, Yeolib , Kim, MinChung

Conference Paper Issue Date2024-06-28 View16

Effectuation and Venture Capitalists in Early-Stage Venture Investment Decisions

Xia, Zhiqiang , Lindsay, Noel J. , Sheet, Pi-Shen , Song, Michael , Choi, Young Rok

Conference Paper Issue Date2013-08-09 View17

Emotional intelligence and leader-member exchange for creativity: Paradoxical relationships

Lee, Kyootai

Conference Paper Issue Date2010 View9

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