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Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value File

Yoon, Sukki , Oh, Sangdo , Song, Sujin , Kim, Kyungok K. , Kim, Yeonshin

Article Issue Date2014-10 View106
Introduction to the special issue on social and environmental issues in advertising File

Yoon, Sukki , Oh, Sangdo

Article Issue Date2016-01 View51
You may lie when you wear Prada: The Effect of Brand Logo Presence on Implicit-Explicit attitudes congruency

Oh, Sangdo , Lee, Jacob Chaeho , Yoon, Sukki , Kim, Kacy K. , Choi, Yung Kyun

Conference Paper Issue Date2015-06-25 View88
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