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Advertising and Firm Equity Risk: Observations from the Restaurant Industry

Kim, YongHee , Kim, MinChung , O'Neil, John W.

Conference Paper Issue Date2011-07-03 View57
Advertising and Firm Risk: A Study of the Restaurant Industry File

Kim, YongHee , Kim, MinChung , O'Neill, John W.

Article Issue Date2013-07 View122
Advertising and Ownership Structures: Evidence from the Emerging Chinese Market

Kim, MinChung , Yip, Leslie S.C. , Li, Yyanqin , Kim, YongHee

Article Issue Date2015-06 View70
Being good vs. more convenience: consumers’ reaction to government policy for sustainability

Park, Daeun , Kim, YongHee , Kim, MinChung

Conference Paper Issue Date2022-10-28 View64
Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib , Kim, YongHee

Conference Paper Issue Date2023-06-08 View128
Corporate Social Responsibility and Equity-holder Risk in the Hospitality Industry File

Kim, YongHee , Kim, MinChung , Mattila, Anna S.

Article Issue Date2017-01 View74
Corporate social responsibility and shareholder value of restaurant firms File

Kim, MinChung , Kim, YongHee

Article Issue Date2014-07 View97
CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual Reports File

Kim, MinChung , Kim, YongHee

Article Issue Date2019-02 View108
Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience File File

Kim, MinChung , Kim, YongHee

Article Issue Date2025-10 View35
Good for Us? Good for Me? Government Intervention for Sustainability and Service Quality

Park, Daeun , Kim, YongHee , Kim, MinChung

Conference Paper Issue Date2023-06-09 View85
SNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel Industry

Kim, YongHee , Kot, Chun Ting , Kim, MinChung

Article Issue Date2016-06 View107
Strategic Emphasis and its Performance Implication: Difference between the US and China File

Kim, MinChung , Kim, Kwang-ho , Kim, YongHee

Article Issue Date2021-02 View110
The Flow Signals from Advertising and Firm Financial Performance

Kim, MinChung , Kim, YongHee , Fong, Lee Wan

Article Issue Date2015-01 View78
Who is Your Rival? : Competitive Dynamics and Hotel Pricing Decisions

Kim, YongHee , O'Neil, John W. , Kim, MinChung

Conference Paper Issue Date2011-06-05 View65
Workplace Relationships and Employee Engagement: Domestic Workers vs. Expatriates File

Kim, YongHee , Cheung, Kaming Queena , Kim, MinChung

Article Issue Date2017-06 View112
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