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  • Scopus

Kim, MinChung (김민중)

Department
School of Business Administration(경영학부)
Research Interests
Marketing strategies and their impact on financial performances, Executive characteristics and strategic marketing decisions, Top Management Team (TMT) dynamics and marketing/management strategies, China marketing & corporate social responsibility and their impacts
Lab
School of Business Administration
Website
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Issue DateTitleAuthor(s)TypeViewAltmetrics
201806CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual ReportsKim, MinChung; Kim, YongHeeARTICLE168 CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual Reports
201805Where does pride lead? Corporate managerial hubris and strategic emphasisKim, MinChung; Xiong, Guiyang; Kim, Kwang-HoARTICLE1044 Where does pride lead? Corporate managerial hubris and strategic emphasis
201803Effects of Corporate Social Responsibility on Firm Financial Performance: A Competitive-Action PerspectiveKim, Kwang-Ho; Kim, MinChung; Qian, CuiliARTICLE1027 Effects of Corporate Social Responsibility on Firm Financial Performance: A Competitive-Action Perspective
201706Workplace Relationships and Employee Engagement: Domestic Workers vs. ExpatriatesKim, YongHee; Cheung, Kaming Queena; Kim, MinChungARTICLE316
201701Corporate Social Responsibility and Equity-holder Risk in the Hospitality IndustryKim, YongHee; Kim, MinChung; Mattila, Anna S.ARTICLE439 Corporate Social Responsibility and Equity-holder Risk in the Hospitality Industry
201612CMO equity incentive and shareholder value: Moderating role of CMO managerial discretionKim, MinChung; Boyd, D. Eric; Kim, Namwoon, et alARTICLE450 CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion
201606SNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel IndustryKim, YongHee; Kot, Chun Ting; Kim, MinChung ARTICLE374
201506Advertising and Ownership Structures: Evidence from the Emerging Chinese MarketKim, MinChung ; Yip, Leslie S.C.; Li, Yyanqin, et alARTICLE362
201501The Flow Signals from Advertising and Firm Financial PerformanceKim, MinChung ; Kim, YongHee; Fong, Lee WanARTICLE408
201407Corporate social responsibility and shareholder value of restaurant firmsKim, MinChung; Kim, YongHeeARTICLE306 Corporate social responsibility and shareholder value of restaurant firms
201307Advertising and Firm Risk: A Study of the Restaurant IndustryKim, YongHee; Kim, MinChung; O'Neill, John W.ARTICLE247 Advertising and Firm Risk: A Study of the Restaurant Industry
201107Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for AdvertisingKim, MinChung; McAlister, Leigh M.ARTICLE398 Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
200701Advertising, research and development, and systematic risk of the firmMcAlister, Leigh; Srinivasan, Raji; Kim, MinChungARTICLE402 Advertising, research and development, and systematic risk of the firm

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