사진

  • ResearchGate
  • ORCiD
  • Scopus
  • Google Citations

Lee, Jacob C. (이채호)

Department
School of Business Administration(경영학부)
Research Interests
Experiential Marketing, Display Marketing, CEO Marketing
Lab
Consumer Behavior Lab
Website
https://sites.google.com/view/jacobclee
This table browses all dspace content
Issue DateTitleAuthor(s)TypeViewAltmetrics
201811Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasantYi, Youjae; Lee, Jacob C.; Kim, SaetbyeolARTICLE186 Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant
201809To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel ActivitiesHwang, Euejung; Kim, Jungkeun; Lee, Jacob C., et alARTICLE344 To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities
201807Experiential or Material Purchases? Social Class Determines Purchase HappinessLee, Jacob C.; Hall, Deborah L.; Wood, WendyARTICLE1204 Experiential or Material Purchases? Social Class Determines Purchase Happiness
201806Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical DisplaysKim, Jungkeun; Hwang, Euejung; Park, Jooyoung, et alARTICLE695 Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays
201802A multi-attribute examination of consumer conformity in group-level orderingLee, Jacob C.; Kim, Jungkeun; Kwak, KyuseopARTICLE424 A multi-attribute examination of consumer conformity in group-level ordering
201801Ideological Group Influence: Central Role of Message MeaningHayes, Timothy; Lee, Jacob C.; Wood, WendyARTICLE515 Ideological Group Influence: Central Role of Message Meaning

MENU