BROWSE

Related Researcher

Author's Photo

Xiong, Shuping
Ergonomics and Applied Biomechanics Lab
Research Interests
  • Ergonomic product design & development (especially footwear and body-fitted products)
  • Human balance and biomechanics
  • Human performance analysis and modeling
  • Evaluation and design of safety signs

ITEM VIEW & DOWNLOAD

Analysis of influential factors and their relative importance on purchasing behavior of casual footwear (休闲鞋购买决策影响因素的因子分析及重要度评测)

Cited 0 times inthomson ciCited 0 times inthomson ci
Title
Analysis of influential factors and their relative importance on purchasing behavior of casual footwear (休闲鞋购买决策影响因素的因子分析及重要度评测)
Author
WANG, MXiong, ShupingJIANG, ZZHONG, Z
Keywords
Decision-making; Factor analysis; Importance analysis
Issue Date
2013-03
Publisher
Ministry of Education in China
Citation
Sciencepaper Online (中國科技論文), v., no., pp.1 - 9
Abstract
Casual footwear caters to people’s desire of leisure life in the rapid pace of economic era and it is being accepted by more and more people. This study is an attempt to identify the influential factors of customers’ purchasing behavior of casual footwear and their relative importance. Firstly, the 25 possible items which can influence customer’s purchasing behavior were found by literature analysis and interview method. Secondly, questionnaires were conducted on 90 young subjects and reliability analysis, factor analysis and importance analysis were used to statistically analyze the questionnaire data. The results showed that there were 6 influential factors on purchasing decision of casual footwear and their relative importance were identified as well.The findings from this study can be applied by 30 casual footwear manufacturers on making decision for product design and production.
URI
Go to Link
Appears in Collections:
DHE_Journal Papers
Files in This Item:
XIONG SHUPING Paper_No._8-Analysis_of_influential_factors.pdf Download

find_unist can give you direct access to the published full text of this article. (UNISTARs only)

Show full item record

qrcode

  • mendeley

    citeulike

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

MENU