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Lee, Kee Yeun
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dc.citation.conferencePlace US -
dc.citation.title 2024 INFORMS Marketing Science Conference -
dc.contributor.author Lee, Kee Yeun -
dc.contributor.author Feinberg, Fred -
dc.date.accessioned 2025-01-07T15:38:45Z -
dc.date.available 2025-01-07T15:38:45Z -
dc.date.created 2025-01-07 -
dc.date.issued 2024-06-27 -
dc.identifier.bibliographicCitation 2024 INFORMS Marketing Science Conference -
dc.identifier.uri https://scholarworks.unist.ac.kr/handle/201301/85878 -
dc.language 영어 -
dc.publisher INFORMS Society for Marketing Science -
dc.title Modeling Scale Attraction Effects: Optimal Laddering in a Charity Panel Field Experiment -
dc.type Conference Paper -
dc.date.conferenceDate 2024-06-27 -

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