dc.citation.conferencePlace |
US |
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dc.citation.conferencePlace |
Big Island, HI |
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dc.citation.title |
Annual Meeting of WDSI |
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dc.contributor.author |
Oh, Jaeyoung |
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dc.contributor.author |
In, Joonhwan |
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dc.date.accessioned |
2024-01-31T20:39:25Z |
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dc.date.available |
2024-01-31T20:39:25Z |
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dc.date.created |
2022-05-04 |
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dc.date.issued |
2022-04-07 |
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dc.description.abstract |
A competitive business environment demands joint NPD as a form of supplier integration with suppliers. While the joint NPD allows buyers to cooperate with the suppliers’ engineers without formality and constraint, it could cause unfavorable monitoring/controlling behaviors of the supplier salespeople as traditional gatekeepers in inter-organizational collaboration. Thus, the joint NPD success depends on whether the supplier’s salesperson serves as a facilitator or obstructor to the collaboration. Drawing from information processing theory, we explore how a salesperson’s behaviors moderate the effects of the joint NPD on supplier performance to understand the true impact of SI for NPD on its outcomes. |
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dc.identifier.bibliographicCitation |
Annual Meeting of WDSI |
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dc.identifier.uri |
https://scholarworks.unist.ac.kr/handle/201301/76250 |
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dc.language |
영어 |
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dc.publisher |
Western Decision Sciences Institute |
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dc.title |
THE EFFECTS OF SUPPLIER’S SALESPEOPLE IN SUPPLIER INVOLVEMENT (SI) FOR NEW PRODUCT DEVELOPMENT (NPD) |
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dc.type |
Conference Paper |
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dc.date.conferenceDate |
2022-04-05 |
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