File Download

There are no files associated with this item.

  • Find it @ UNIST can give you direct access to the published full text of this article. (UNISTARs only)
Related Researcher

김민중

Kim, MinChung
Read More

Views & Downloads

Detailed Information

Cited time in webofscience Cited time in scopus
Metadata Downloads

Full metadata record

DC Field Value Language
dc.citation.conferencePlace US -
dc.citation.title 2023 AMA Summer Academic Conference -
dc.contributor.author Lee, Jaehyun -
dc.contributor.author Kim, MinChung -
dc.contributor.author Kim, Yeolib -
dc.date.accessioned 2024-01-31T18:37:04Z -
dc.date.available 2024-01-31T18:37:04Z -
dc.date.created 2023-08-09 -
dc.date.issued 2023-07-31 -
dc.identifier.bibliographicCitation 2023 AMA Summer Academic Conference -
dc.identifier.uri https://scholarworks.unist.ac.kr/handle/201301/74630 -
dc.identifier.url https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ -
dc.language 영어 -
dc.publisher American Marketing Association -
dc.title Brand Exploration in Metaverse: Effects of Self-Avatar Resemblance on Brand Attitude and Purchase Intention, and Moderated Mediation of Copresence -
dc.type Conference Paper -
dc.date.conferenceDate 2023-07-31 -

qrcode

Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.