dc.citation.conferencePlace |
US |
- |
dc.citation.title |
2023 AMA Summer Academic Conference |
- |
dc.contributor.author |
Lee, Jaehyun |
- |
dc.contributor.author |
Kim, MinChung |
- |
dc.contributor.author |
Kim, Yeolib |
- |
dc.date.accessioned |
2024-01-31T18:37:04Z |
- |
dc.date.available |
2024-01-31T18:37:04Z |
- |
dc.date.created |
2023-08-09 |
- |
dc.date.issued |
2023-07-31 |
- |
dc.identifier.bibliographicCitation |
2023 AMA Summer Academic Conference |
- |
dc.identifier.uri |
https://scholarworks.unist.ac.kr/handle/201301/74630 |
- |
dc.identifier.url |
https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ |
- |
dc.language |
영어 |
- |
dc.publisher |
American Marketing Association |
- |
dc.title |
Brand Exploration in Metaverse: Effects of Self-Avatar Resemblance on Brand Attitude and Purchase Intention, and Moderated Mediation of Copresence |
- |
dc.type |
Conference Paper |
- |
dc.date.conferenceDate |
2023-07-31 |
- |