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dc.contributor.advisor Kim, Molan -
dc.contributor.author Kim, Min-Kyu -
dc.date.accessioned 2024-01-25T14:52:26Z -
dc.date.available 2024-01-25T14:52:26Z -
dc.date.issued 2018-02 -
dc.description.degree Master -
dc.description Graduate School of UNIST Department of Management Engineering -
dc.identifier.uri https://scholarworks.unist.ac.kr/handle/201301/72279 -
dc.identifier.uri http://unist.dcollection.net/common/orgView/200000010940 -
dc.language eng -
dc.publisher Ulsan National Institute of Science and Technology (UNIST) -
dc.rights.embargoReleaseDate 9999-12-31 -
dc.rights.embargoReleaseTerms 9999-12-31 -
dc.subject Corporate Social Responsibility, Cause Marketing, Information Clarity, Perceived Sincerity -
dc.title Better than Nothing? The Unexpected Impact of CSR Information Clarity on Consumer’s Reaction in CSR Activities -
dc.type Thesis -

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