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Jung, Yoonhyuk
SoT(Social Technology) Lab
Research Interests
  • Information Systems, Digital media, Mobile business


소셜네트워크사이트 사용자의 가치체계 연구

DC Field Value Language Jung, Yoonhyuk ko 2014-09-11T06:54:57Z - 2014-09-05 ko 2014-03 ko
dc.identifier.citation 정보시스템연구, v.23, no.1, pp.93 - 109 ko
dc.identifier.issn 1229-8476 ko
dc.identifier.uri -
dc.description.abstract This study aims to develop a rich understanding of user goals in user-empowering information technologies which have been dominating part in the information systems environment. A particular focus is on users' goals in a social network site (SNS) which is a typical example of user-empowering technologies. Users conduct various activities in order to achieve diverse goals in SNS. Thus, investigating what goals users pursue in SNS will give insights into understanding the users. We employed the laddering interview technique and means-end chain approach. Interviews of 50 Facebook users were analyzed to produce a hierarchical goal map showing users' goal structure. The map contains 18 goals, including self-reflection, psychological stability, belongingness, improving productivity, and amusement as ultimate goals in SNS. In the map, there are varied routes from activities to ultimate goals in SNS; that is, a complex assembly consisting of activities and goals. The findings call the information systems research community to have more interests in diverse goals and values users seek with technologies. ko
dc.description.statementofresponsibility close -
dc.language 한국어 ko
dc.publisher 한국정보시스템학회 ko
dc.title 소셜네트워크사이트 사용자의 가치체계 연구 ko
dc.title.alternative Investigation of Users' Goals in Social Network Sites ko
dc.type ARTICLE ko
dc.type.rims ART ko
dc.identifier.doi 10.5859/KAIS.2014.23.1.93 ko
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