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DC Field | Value | Language |
---|---|---|
dc.citation.endPage | 531 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 520 | - |
dc.citation.title | INFORMATION & MANAGEMENT | - |
dc.citation.volume | 51 | - |
dc.contributor.author | Jung, Yoonhyuk | - |
dc.contributor.author | Pawlowski, Suzanne D. | - |
dc.date.accessioned | 2023-12-22T02:36:58Z | - |
dc.date.available | 2023-12-22T02:36:58Z | - |
dc.date.created | 2014-07-31 | - |
dc.date.issued | 2014-07 | - |
dc.description.abstract | The aim of this study is to understand consumer goals for virtual consumption in social virtual worlds. Using a means-end chain approach, interviews with 93 users were analyzed to produce a hierarchical goal map, revealing that virtual consumption enables a diversity of goals beyond the previously identified experiential goals. The article's theoretical contributions include: (1) extending our understanding of user goals/goal relationships for virtual activities and (2) developing virtual liminoid theory, which describes transitions between users' real-world and virtual identities and virtual consumption as a transition catalyst. The study illustrates the value of a goal focus for future research on user behavior in virtual worlds. | - |
dc.identifier.bibliographicCitation | INFORMATION & MANAGEMENT, v.51, no.5, pp.520 - 531 | - |
dc.identifier.doi | 10.1016/j.im.2014.03.002 | - |
dc.identifier.issn | 0378-7206 | - |
dc.identifier.scopusid | 2-s2.0-84899686727 | - |
dc.identifier.uri | https://scholarworks.unist.ac.kr/handle/201301/5302 | - |
dc.identifier.url | http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84899686727 | - |
dc.identifier.wosid | 000337781000003 | - |
dc.language | 영어 | - |
dc.publisher | ELSEVIER SCIENCE BV | - |
dc.title | Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds | - |
dc.type | Article | - |
dc.description.isOpenAccess | FALSE | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Information Systems; Information Science & Library Science; Management | - |
dc.relation.journalResearchArea | Computer Science; Information Science & Library Science; Business & Economics | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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