Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Cited 0 times inCited 0 times in
- Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
- Peterson, Robert A.; Kim, Yeolib; Jeong, Jaeseok
- Issue Date
- John Wiley & Sons Inc.
- PSYCHOLOGY & MARKETING
- Terms, such as “out‐of‐stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted and processed differently by consumers. The present research investigated whether the manner in which a product outage was framed elicited different consumer behavioral intentions, attributions, and perceptions in the context of online retailing. Data were collected by means of an online experiment. The experiment incorporated a hypothetical scenario approach in which research participants were asked to react to a particular combination of treatment and blocking factors. Results demonstrated that ceteris paribus, framing a product or brand outage as “sold out” produces fewer negative product and website reactions than does framing it as “out‐of‐stock” or “unavailable.”
- Appears in Collections:
- SBA_Journal Papers
- Files in This Item:
- There are no files associated with this item.
can give you direct access to the published full text of this article. (UNISTARs only)
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.