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Kim, Yeolib
E-Commerce Strategy
Research Interests
  • Information Technology Adoption, E-Commerce, Research Methods, Individual Differences in Information Technology Use

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Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing

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Title
Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Author
Peterson, Robert A.Kim, YeolibJeong, Jaeseok
Issue Date
2019-12
Publisher
John Wiley & Sons Inc.
Citation
PSYCHOLOGY & MARKETING
Abstract
Terms, such as “out‐of‐stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted and processed differently by consumers. The present research investigated whether the manner in which a product outage was framed elicited different consumer behavioral intentions, attributions, and perceptions in the context of online retailing. Data were collected by means of an online experiment. The experiment incorporated a hypothetical scenario approach in which research participants were asked to react to a particular combination of treatment and blocking factors. Results demonstrated that ceteris paribus, framing a product or brand outage as “sold out” produces fewer negative product and website reactions than does framing it as “out‐of‐stock” or “unavailable.”
URI
https://scholarworks.unist.ac.kr/handle/201301/30597
URL
https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21309
DOI
10.1002/mar.21309
ISSN
0742-6046
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SBA_Journal Papers
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