인지도를 이용한 한,미 대학캠퍼스 이미지 차이 연구

Abstract

Korean universities are mostly developed for commuter students, compared to American universities which are, in many cases, residential universities. In this study, differences between the images of Korean commuters' university, Yonsei University, Seoul, Korea, and American residential university, Stanford University, CA, USA, will be compared. For this purpose, the well-known Kevin Linch's(1960) cognitive mapping methods are used to figure out the images of university campus and its surrounding areas which are perceived by their current students. Major findings are that the image of Korean university is usually based on sequential structure, while the image of American university is based on spatial structure. This difference is mainly due to the students' commuting patterns and the university's master plan which reflects the university's educational ideals.