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Brand Exploration in Metaverse: Effects of User-Avatar Resemblance on Engagement and Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-10-18 View11

The motivational effect of perceived failure stigma for re-starting entrepreneurs File

Zhang, Lu , Choi, Young Rok

Conference Paper Issue Date2023-08-07 View12

Brand Exploration in Metaverse: Effects of Self-Avatar Resemblance on Brand Attitude and Purchase Intention, and Moderated Mediation of Copresence

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-07-31 View15

Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2023-07-21 View16

Brand Exploration in Metaverse: Effects of Avatar Resemblance on Brand Attitude

Lee, Jaehyun , Kim, MinChung , Kim, Yeolib , Kim, YongHee

Conference Paper Issue Date2023-06-08 View18

R&D Investment Behavior in Response to Performance Feedback: The Moderating Role of Capital Allocation Efficiency and Organizational Form

Nguyen Thi Bao Chau , Choi, Young Rok

Conference Paper Issue Date2022-10-28 View21

The Effect of the Video Ad Content and Creator Type on Consumer Engagement: Evidence from Youtube and Tiktok

Shokparova, Azel , Kim, Molan , Kim, Yeolib

Conference Paper Issue Date2022-08-12 View19

AI solution adoption governance for SME

Kim, Moon Suk , Choi, Young Rok

Conference Paper Issue Date2022-06-02 View17

THE EFFECTS OF SUPPLIER’S SALESPEOPLE IN SUPPLIER INVOLVEMENT (SI) FOR NEW PRODUCT DEVELOPMENT (NPD)

Oh, Jaeyoung , In, Joonhwan

Conference Paper Issue Date2022-04-07 View18

When Can AI Reduce Individuals’ Anchoring Bias and Enhance Decision Accuracy? Evidence from Multiple Longitudinal Experiments

Lee, Kyootai , Woo, Hangyun , Cho, Wooje , De Jong, Simon

Conference Paper Issue Date2022-01 View17

Identifying antecedents of GPO changes in U.S. hospitals

In, Joonhwan

Conference Paper Issue Date2021-11-18 View15

A Manager’s Pursuit of Ambidexterity in New Technology Implementation Contexts File

Lee, Kyootai , Woo, Hangyun , Park, Tae-Young

Conference Paper Issue Date2021-08 View18

Does Ethics In Marketing Matter More Than Ethics In Other Functional Areas? Comparison Of The Effects Of Ethical Leadership On Employee Performance

Kim, MyeongJung , Kim, MinChung , Kim, Yeolib

Conference Paper Issue Date2021-06-05 View20

음성 센서를 활용한 팀 의사결정 과정에서 팀원의 영향력 연구

홍운기 , 우한균 , 정윤혁

Conference Paper Issue Date2020-11-14 View18

Healthcare Information Technology and Hospital Performance: Diversity and Velocity

Lee, Joonghee , Hall, Dianne , Lee, Kang-Bok , Han, Sumin , In, Joonhwan

Conference Paper Issue Date2020-08 View16

Do Individuals Prefer using Their Twin Artificial Intelligence (AI) in Organizations for Better Decision-Making or for Confirmation?

Lee, Kyootai , Woo, Hangyun , Cho, Wooje , De Jong, Simon

Conference Paper Issue Date2020-06-23 View20

What is Blockchain Technology (BT)-enabled Supply Chains?: A Systemic Literature Review and Research Agenda

In, Joonhwan , Choi, Yunsik , Oh, Jae-Young

Conference Paper Issue Date2019-11-23 View18

The impact of stereotypes about academic entrepreneurs on counterparts' negotiation strategies File

Zhang, Lu , Choi, Young Rok , Zhao, Hao

Conference Paper Issue Date2019-08-12 View15

Predicting Class Imbalanced Withdrawn Data using a Neural Network Model with a Generalized Logit Activation Function: A Bayesian Approach

Baik, Hyeoncheol , Han, Sumin , In, Joonhwan , Joo, Sunghoon , Lee, Kang

Conference Paper Issue Date2018-11-14 View18

Measuring Brand Equity using Customer Reviews: Naive Bayes Classifier Approach

염재선 , 김지유 , 우한균

Conference Paper Issue Date2018-07-06 View23

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